Heimtextil showcase for best of Epson ‘Design for Living 2017’ textile designs
Epson has chosen a textile design developed by Evgenia Guliev, a young student studying at Niederrhein University of Applied Sciences in Germany, to demonstrate the quality and flexibility of its digital textile printing technology at Heimtextil (Stand C10, Hall 6.0, 10-13 January 2017, Messe Frankfurt).
Epson works closely with textile designers and colleges around the world to explore the power of digital printing within the fashion and décor industries and students from France, Germany, Italy and the UK were invited to submit designs for Epson’s ‘Design for Living 2017’ Award. Evgenia is studying M.Sc. Textile Design and her bold, contemporary design was chosen as the overall winner. For Heimtextil Epson has reproduced her design as a range of soft furnishings and homeware products using its wide-format SureColor SC-F dye-sublimation and Monna Lisa direct-to-textile pigment printers. Visitors will see a coordinated collection of curtains, lamps, furniture, cushions, tableware and wallpaper and – all produced using Epson digital printers. Even the special-edition Monna Lisa direct-to-textile printer, which makes its debut at the show, will be customised with Evgenia’s design.
“It is amazing to win this award from Epson and I am very grateful that I have the opportunity to show how it can be used to create a complete professional and ultra-high quality décor collection and all using Epson technology at Heimtextil,” says Evgenia. “Digital textile printing is an essential tool for designers today. It’s quick, easy and affordable and I can use it all at all stages of the design process – from initial testing, to small-batch sampling and then for full production. Epson provides a solution for every stage too so I know the quality will be consistent.”
Regional winnersThe regional winners of the Epson Design for Living 2017 Award are: Malek Ben Abdessalem in France; Athena Greta Barbieriin Italy and Ella Hunt in the UK. These students are all developing textile designs and experimenting with digital production techniques and their designs will be printed during the show onto cushion covers, bags and aprons using the desktop SureColor SC-F2000 direct-to-garment printer. These young designers each received a bursary to help fund materials for their studies and their winning design printed onto textile for them by Epson:
Malek Ben Abdessalem, France: is studyingBTS Graphic Design at Gobelins and his passion for graphic design, street art and photography is reflected in his highly imaginative designs for T-shirts, magazines, music labels, mobile apps, websites. Interested in the Swiss Design Schools, Malek’s designs are inspired by typography, totems, masks and African motifs.
Athena Greta Barbieri: graduated at IED Moda Lab Milano and her design is inspired by her passion for the cinema and reflects the brutal reality behind the perfect ‘happy ever after’ story. She asks us to think about what happens to the 1950’s housewife when the children have left for school and the husband has gone to work?
Ella Hunt, UK: Ella is studying BA in Fashion Textiles at the London College of Fashion. Her design is inspired by 60s/70s politics, culture and freedom with a modern twist. Ella’s ambition is to take advantage of digital technologies to print her designs onto textiles, wallpaper and many other materials to create unique fashion wear, accessories and décor products.
Giovanni Pizzamiglio, Head of Pro-Graphics Sales, Epson Europe, says: “Epson is at the very forefront of digital textile printing technology and at Heimtextil, visitors will see a choice of printing solutions for a variety of applications and productivity needs from low-volume entry level all the way to high-volume, professional use. By working with young designers we are not only inspired by them but we inspire them in return by demonstrating the considerable potential of Epson technology and the opportunities it gives to them and the home textile industry as a whole.”
More information about Epson at Heimtextil visit: www.epson.eu/heimtextil